To put it simply, slow fashion is the opposite of fast fashion.
Fast fashion emerged around 20 years ago, in which clothes became cheaper, and trend cycles sped up. It enables consumers to buy a higher volume of clothes due to their low- cost and for demand to be fed through rapidly changing fashion lines and ranges.
With the rise of fast fashion it has created large-scale social and environmental side-effects, including the exploitation of workers and pollution to the environment.
Pre-Industrial Revolution, garments were locally sourced and produced. People would buy durable clothing that could serve them for a long time or make their own from the textiles and resources available to them. Clothing reflected the place and culture of the people wearing them.
Despite the growth in fashion fast, there has been increasing support in slow fashion in the last few years as consumers demand higher sustainability and ethical standards.
Unlike the big global unsustainable enterprises, like H&M and Zara, Kinnari Design Studio is pushing back against these fast fashion trends and focusing more on producing beautiful high-quality garments, that last.
Characteristics of Kinnari Design Studio:
- Apparel that is more timeless than trendy
- We are sold in smaller shops rather than huge chain enterprises
- Locally sourced and produced
- We have a permanent seasonless collection
- Often items are made-to-order to reduce unnecessary production - Made from high quality, sustainable materials: khadi, hand spun cotton, ikat, hand spun indigo and silk-satin.